Case study.

‘The Best of’ events with Tim Atkin MW.

Island Media not only works on the strategy behind timatkin.com and Tim’s authoritative specialist wine reports, they have also launched and managed ‘The Best of ’ events to promote the wines having received top scores in each annual report.

Island Media’s role:

To launch a series of world-class tastings to showcase the best wines produced in each region/country highlighted in Tim Atkin MW’s Special Wine Reports attracting the most influential buyers, sommeliers and press as well as consumers.

Activations:

• Working on the business strategy, marketing and general reach for Tim Atkin MW’s Special Wine Reports

• Launching ‘The Best of’ series of trade and consumer wine tastings

The Best of Rioja and The Best of South Africa have now become annual events and ‘must-attend’ tastings for both the trade and consumers.

Tim Atkin MW – timatkin.com:

“Clare at Island Media is a brilliant business woman who can turn her hand to almost anything wine-related, from strategic planning, sales, PR to the nitty gritty of running an event. She’s personable, hardworking, cheerful and very bright. I’ve enjoyed every moment of working with for timatkin.com”